英语论文 ：浅析上海导游服务的现状[1]

【找论文网 - 上海英语论文】
【摘 要】旅游业的竞争归根到底是人才的竞争，导游员作为旅游工作的一线人员，是旅行社和旅游者之间的纽带，也是旅游人才竞争的关键因素之一。本文通过对上海旅游业现状分析，重点研究了上海导游员的现状问题，并就这些问题从增加导游人员数量上和提高导游人员素质等方面提出了一些改进建议。

【关键词】上海；导游现状；导游服务

Introduction

Throughout the past century, Shanghai has had numerous name tags attached it, such as the “whore of the East”, the “Paris of the Orient” and the “Pearl of China”. The image of Shanghai, more than any other Chinese city, is bountiful in the west. As the largest and most prosperous city in the nation, Shanghai is the economic, financial and cultural center of China. Shanghai as a fast and modern metropolis can attract more and more people from all over the world. It is known to all that Shanghai is the city that most visitors will pay a visit. Therefore, tourism industry in Shanghai is developing rapidly.

In recent years, more and more international meetings are held up in Shanghai like APEC. On the one hand, it promotes tourism development in Shanghai. On the other hand, the tourism industry in Shanghai faces the shortage of tour guides, especially the high-leveled tour guides. Consequently, this research will focus on the current situations of tour guide service in Shanghai.

1．The Current Situation of Tourism Industry in Shanghai

With the rapid development of the economy in Shanghai, tourism is becoming a new and sun rising industry. Through the tourist yearbook (2002), you can get the following data. From 1997 to 2002, the number of the foreign visitors increased from 1.65 million to 2.725 million. The average annual increase rate is about 12.22 percent. The foreign exchange earnings are going up from 1.32 billion to 2.28 billion. The average annual growing rate is to 11.55 percent. And the number of the travelers in home grows from 67.8 million to 87.61 million. The average annual increase rate is about 5.26 percent. The total tourist income will be up to 11.826 billion RMB. The added value in tourism industry occupy from 4.4% to 6.0% among the GDP of Sh英语论文